Evertune AI
B2B SaaS
Product Design

Improving how Evertune customers create prompts to analyze their AI visibility

Overview

Evertune customers have more than one way to create the prompts that measure their AI visibility. They can start from a standard template, or use Evertune’s agent to create prompts based on how people actually prompt LLMs.

Context

At first, there was only one way to create prompts: the standard template. As Evertune grew, customer feedback showed that people wanted to run their own sets of prompts, so a new type of analysis was added.

Before long, there were five different ways to create prompts. Each was added to meet a specific customer need, but over time the prompt creation experience became unwieldy and hard to use.

Very soon, new users started saying that the prompt creation flow took too much time and was hard to use.

The old New Tracker screen asking what kind of questions you want to ask, with five options: Product Category Analysis, Suggested Prompts, Run My Own Prompts, Word Association and Pitch Report.

The problem

Getting to a set of prompts took many steps, and customers, especially new users, struggled to pick the right type of tracker. There were five main types, and one of them had three steps of its own. It was confusing before anyone had created a single prompt.

Enter brand detailsBrand, location and language

Pick a typeFive to choose from

Hard to choose

Product Category Analysisthe old standard template
Straight to Enter competitors
Run My Own
Straight to Review prompts
Suggested prompts
Then Pick how to start
Pitch reportsame, with a prompt limit
Same as Suggested prompts
Word association
Straight to Enter competitors

Pick how to start

Let Evertune generate
Give instruction
Enter topics

Review promptsEdit topics and promptsAdd topic or promptHard to add more

Enter competitors

Select models

Select refresh cadence

Review everythingincluding prompt usage

The insight

After collecting user feedback and analyzing how customers use the platform, it became clear that:

1Users primarily preferred Evertune’s suggested prompts.
2Pitch Report was only available to agencies, and it was essentially Suggested Prompts with a prompt limit.
3Only 10–15% of users had access to Product Category Analysis and Word Association.

The new experience

I wanted the design to align with Evertune’s long-term vision of an agentic platform experience. After learning more about the tools our customers already used, a chat-to-canvas flow felt like a natural fit.

With the new agent experience, there is nothing to choose up front. Users begin prompt creation in a simple chat, use Evertune’s agent to modify the topics and prompts, and adjust the settings before running.

Start by entering instructions in the chat: describe what to track in a simple sentence.

The impact

New customers find it much easier and more intuitive to create trackers and run prompts.

No onboarding steps needed
No white-glove service from our customer success team